We've been working on some new advertisements, posters and other marketing material and struck an interesting grammatical situation - the future relevance of the apostrophe? Our neighbours here in the College of Education at Massey engaged us in a literacy lesson or two about the missing apostrophe from our poster but then drew our attention to debate on the necessity of the apostrophe. Yikes! Are we ahead of our time? Unsure about which tense?
Check out these links:
The independentThe telegraph
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